Travel bug bit me very early in my life thanks to the fact that My Dad used to work in the Aviation Industry and we got to travel a lot. By the age of 10, I had already been to South East Asia, UK and parts of Europe and I guess at that stage it was a given, that I would become a part of the Tourism Industry.
My Fascination with marketing started when in early 90’s we launched Nepal as a Destination for leisure in India. We wanted to go big and we wanted to go wide. Newspaper was the preferred medium in those days and I was amazed at how we were able to build a Brand out of a new company by leveraging the power of Marketing. My love with marketing continued and I was always on the lookout for what I could leverage to reach people at Scale and build my brand.
In 1998 a new service was making waves, It was called AWEBER. It was an emarketing software with built in Automation. Internet was still expensive and we had only Dial-up connections, which made testing this rather difficult. This all changed in 2001 when another service was launched called Mailchimp. Internet was better, Mailchimp had a generous free plan, Digital Marketing was picking up and my Journey with Digital was starting.
Since then I have been constantly looking at options which can make my life easy, help me connect with larger audience with minimum of efforts and get me a ROI which is acceptable.